Dave Balter, Founder/CEO of BzzAgent, Inc.

Dave Balter is the founder and CEO of BzzAgent, Inc., the advertising industry’s only cross-continental word-of-mouth media channel. He launched BzzAgent in late 2001, and today 625,000 consumers have joined the company’s network, which spans North America and the United Kingdom. Since its launch, BzzAgent has been featured everywhere from the CBS Evening News to the BBC to The New York Times Sunday Magazine.

Dave co-founded the Word of Mouth Marketing Association (WOMMA), and he currently serves on its Executive Council and as Chair of the Association’s International Committee. The author of two books on the subject, Grapevine and The Word of Mouth Manual: Volume II, Dave lectures around the world on trends in word of mouth and social media.

BzzAgent is the subject of two Harvard Business School cases, and in 2007 the university dubbed him one of Boston’s “Hottest Technology CEOs.” In 2008, Dave was recognized as a Future Legend by the AdClub and he was named to the “40 under 40” list by The Boston Business Journal and Advertising Specialty Institute. Dave also sits on the advisory boards of the Wharton Future of Advertising Project, Massachusetts Innovation & Technology Exchange, Mass Technology Leadership Council, Social Media Advisory Council, FitnessKeeper, Crowdsprout and the Boston Boys & Girls Club Marketing and Communications Committee.