It is no longer sufficient for marketers to induce purchase. As media decentralizes, and messaging transitions from advertiser to consumer, converting buyers into fans becomes paramount. How are brands achieving this goal? How are industry leaders using social networks and “owned” media to trigger – and sustain – word of mouth among their key audiences? This session will answer these questions and provide attendees with practical tips for ensuring their brands are being
talked about on- and offline.
This Event is Sold Out
Attendees will learn:
+ What marketing triggers compel consumers to share brand-relevant opinions with others
+ Techniques for generating word of mouth on social networks
+ How “owned” media differs from “earned” and “paid” media
+ Recommendations for sustaining word of mouth
Presenter: Dave Balter
Fees: Members $35, Non-Members $55
Date: November 10, 2009
Time: 6:00-8:00PM
Location: NYAMA
Founder/CEO
BzzAgent, Inc
6:00-6:30PM
Refreshments and Networking
6:30-7:30PM
Program Starts Promptly
7:30-8:00PM
Questions and Networking
116 E. 27th Street, 6th Floor
New York, NY 10016