Join us and our panel of industry leaders to explore the most effective methodologies and communication strategies for multicultural research and marketing.

Our expert panel includes:

Rosa Alonso
Founder & CEO, My Latino Voice

Joe Schramm
President, Schramm Sports And Entertainment

Ricardo A. Lopez
President, Hispanic Research Inc

Moderated by Adriana Waterston Vice President, Horowitz Associates

Our panel will explore a wide range of subject areas including:


+  What is the meaning of multiculturalism? Multiple cultures coexisting? Or a unique entity with specific characteristics?

+  How to avoid cultural bias in developing research projects and marketing programs

+  Is there an international/intercultural “third culture” of people with similar values and aspirations?

+  What are the commonalities and differences among cultural subgroups that researchers and marketers can use to connect with a multicultural marketplace?

PLUS Enjoy a Q&A session and networking time with your peers and our panel guests after the main discussion.

 

Fees:           Members $35, Non-Members $55

Date:           March 10, 2009

Time:     6:00-8:00PM
              6:00-6:30PM
              Refreshments and Networking
              6:30-7:30PM
              Program Starts Promptly
              7:30-8:00PM
              Questions and Networking

Location:    NYAMA
             116 E. 27th Street, 6th Floor
             New York, NY 10016